making peace with goals

I'm an endurance coach... supposedly guiding my athletes towards achieving their goals. That's what coaches do, right?

What’s my deal?

I have been unsatisfied with my personal relationship to goals and with the ways that I've asked my athletes to think about goals. It's not just that I'm uninspired by my old goals or that I'm endlessly aggravated by the futility of choosing goals at (what seems like) random: i.e. because they have round numbers, or because they reflect d…